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Klout & Buffer

Klout & Buffer

They’re starting to look awfully simillar.

Klout sent me an email today:

Klout email. Saved to Evernote for email marketing reference.

Naturally I logged in via Twitter. After some 403 errors I finally managed to get in:

Klout score 42. What does that even mean?

This looked very familiar so I logged into Buffer:

And I clicked on Daily Content Suggestions:

Looks like Klout is evolving into a content creation and sharing platform to increase your Klout Score by sharing great content. Buffer is a social media management tool but they also encourage you to add content into your queue. The only differentiation that hit me was:

  1. You can select topics on Klout and build a content stream.
  2. Buffer tends to suggest content to share on multiple network (with a quote thrown in) based on past behaviour (I am guessing here).

No judgements or predictions. I am not aware of the internal workings and roadmaps of both companies. But it’ll be interesting to see where this goes.