Writing
Essays and thoughts from 2013 to now.
2025
2024
- Dec 13Year in Review: 2024
2019
2018
- Jul 20Edition 12: Marketing Twitter
- Jun 20On Spotify Ads Studio
- Jun 06Hey John, just connected on Twtr and wanted to chime in here as well.
- May 23GDPR for Marketing Ops
- May 05I think there’s a common misconception that you need to have a “budget” for ads.
- Mar 06SaaS: New Category or Bust?
- Feb 18Podcast Commentary: Rachel Hepworth — Growth at Slack on Inside Intercom
- Feb 04Facebook Ads for B2B Demand Generation
2017
- Dec 16Edition 11: Process & Agencies
- Sep 01Ken Mafli — that definitive guide is such a great strategy!
- Sep 01👏🏽 Nichole, this is great!
- Aug 07Interesting POV and interesting read.
- Apr 05I have been dying trying to find a Regex course that is beginner/noob friendly!
- Apr 04Hubspot’s Best Feature (IMO)
- Mar 30Hey it’s great to see a name to the face I see on Buffer Instagram stories :) great breakdown and…
- Mar 24Thank you for the kind words! 🙏🏾
- Mar 16Hey Cali Pitchel
- Mar 16Ha! I was afraid you’ll say that :)
- Mar 16Completely agree.
- Feb 23Great essay.
- Feb 17👋🏾 Congrats on the move! It’d be great to read about your transition into a PM!
- Feb 16👍🏾 Reminds me of my early days at an early stage startup in Waterloo :) Fantastic read.
- Feb 12Welcome back Stef. Missed you on the interweb ✊🏾
- Feb 09Hey Alexander,
- Feb 08Account Based Marketing & The Hype
- Jan 30Great tool. High price point keeps me from buying a sub.
2016
- Dec 19Hey Janessa Lantz,
- Dec 15Edition 10: Content vs Editorial
- Dec 14God speed. I sorely miss Circa but now have fallen into habit of the Quartz app.
- Nov 30I’ve used PushCrew for these to send notifications but after being subject to them myself, I opted…
- Nov 24Stef I’ve been following your work and writing via Twitter for a while and so excited to see this…
- Nov 14No. Not every Trump voter is a raciast, but I also have a hard time believing that someone would…
- Nov 08This made me cry and miss home.
- Nov 06Thanks Chris for putting this into words.
- Nov 05I was just going to say, points don’t always have to trend up.
- Nov 05Edition 9: Demand Generation Funnel
- Oct 21They’re quiet and stand there till someone goes and talks to them :)
- Oct 04Edition 8: Marketing — Brand/Performance/Growth & Behind the Glitz of On-Demand
- Sep 29Edition 7: Order-Chaos & Women in Tech (Toronto)
- Sep 27Edition 6: Rich White (nerds) and Snap(Chat)holes
- Sep 26Edition 5: You’re doing Marketing
- Sep 23Edition 4: Hybrid Technology/Agency Models
- Sep 23Did Flatbook pivot or re-brand?
- Sep 22Edition 3: Make Mark(Ruffalo) Be Naked
- Sep 21Edition 2: Search Engine What? Some Thoughts:
- Sep 07This won the internet today. Cheers for making my day a little brighter :)
- Aug 31Create an Account Suppression List in Marketo.
- Aug 26I left a response on the Facebook thread in Startup North, but wanted to leave some words here.
- Aug 19I think the problem stems from calling it content.
- Aug 18Fantastic.
- Aug 15Republished: Migrating from Hubspot to Marketo in 3 Weeks.
- Jun 23Ultimate Guide to Content Syndication for Demand Generation
- Apr 24Growth Hacking Starts with a Form
- Mar 11Same for Chinese or Asian design aesthetics in general.
- Mar 03typo: built?
- Feb 21China & Wedding(s)
- Feb 01I think it’s important to add that Uber could afford to lose money on rides and continues to do so…
- Jan 11I’ll write more at the airport ☺
- Jan 11I should probably write a longer response when I am not on my phone.
- Jan 10Excited to see Jelly come back.
- Jan 09Observations in China.
2015
- Nov 12How B2B Software Sales Changed.
- Oct 30#wowwow.
- Oct 25Hey Ryan,
- Oct 09Holly shit.
- Oct 09Good time to try the new Medium mentions!
- Oct 09Exactly.
- Oct 09#### Yes. And.
- Oct 06Is Software Sales Dead?
- Sep 29Finding the right words.
- Jul 20What is an idea worth?
- Jun 29Same semantics apply for working “for” someone or working “with” someone.
- May 13Why we’re giving equity to our users.
- May 11My Pebble which I got off Kickstarter lasted for about 2 months, before becoming just watch.
- Apr 24In response to: The right way to ask users to review your app
- Apr 10Book Excerpt
- Apr 07Normative + Design
- Apr 07From Citibank Onward
- Apr 07Facebook + Deceased.
- Apr 06Throwing Ideas on a wall.
- Mar 31Summer Wedding
- Mar 29Recruiterbox Tips: Customizing a job posting.
- Mar 06Don’t Content Market — Just Write.
- Mar 05Networks.
- Mar 01Alien.
2014
- Aug 07Swat after the Taliban
- Jun 23Why We Work Remote
- Apr 21Induce a Fuzzy Feeling
- Mar 31Stop Pitching — Start Building
- Mar 27Startups & Kitchener Waterloo
- Feb 10Klout & Buffer
- Feb 10Branding: What I learned so far
- Jan 30What does your startup name say about you?
- Jan 19Keep visitors and users on your Site.
- Jan 08How I used Quora for User Acquisition
2013
- Dec 05An Open Letter to Evan Williams.
- Dec 04Bitcoin Bringing QR Codes Back?
- Oct 11User Experience + First Moment of Truth
- Oct 08Listening To Users.
- Sep 30Building Waze for Pakistan
- Sep 11Startup Conversations
- Aug 305 Tips for Being Awesome
- Aug 20Medium I love you
- Jul 26Why Girls Education is not about politics.
- Jul 19Customer Success — What?
- Jul 10Cheating Ramadan?