I think the problem stems from calling it content.

I think the problem stems from calling it content. It’s writing, video production, audio production, graphics design. Bundling it all together and calling it ‘content’ takes away the creativity from it IMHO.

Here’s my beef with content. It’s not content. It’s writing or whatever medium you chose! As a ‘content marketer’ your a writer most of the time. Sure you don’t write fiction and novels — but essentially the principles are the same. Your writing a story, sharing insights or writing an op-ed to argue, inspire or otherwise create something new.

Thoughts?