Thanks Chris for putting this into words.

Thanks Chris for putting this into words. I just read a post last night about someone who spent $30K and God knows how many hours and days optimising blog design. I skimmed the article to be honest but my thoughts were; wow, if that person had actually spent the time writing some good essays, it would have made more sense. To me that blog design optimisation was a sign on priorities out of whack.

The take away were trivial if I am honest. No matter how much marketers like to pretend othetwrise, attribution is still vague and we have to accept that.