Hey John, just connected on Twtr and wanted to chime in here as well.

Hey John, just connected on Twtr and wanted to chime in here as well. I completely agree with you— I would add its a snapshot in time when you view it in reports so it’s never the full picture.

However, playing the devils advocate here, I think as framework to think about things at a high level, it works. I’ve seen Hubspot talk about the Flywheel now (the funnel is dead, long live the king). But it is too early to tell if it will provide a better context. I’ve discussed & thought about a better analogy but I’ve always fallen back on the funnel model.

I think there needs to be better processes to support the sales/marketing funnel and the BDR qualification happens alot. One thing I see companies like Databox, Basecamp, Wistia do is product first approach. This can be freemium/trial where you don’t talk to a human to get BANT’d, but self service your way to the product, at the end of the day if the product fits what you need it to do, you’ll become a customer without getting ‘qualified’.

Some thoughts, not necessarily coherent :)