I think there’s a common misconception that you need to have a “budget” for ads.

I think there’s a common misconception that you need to have a “budget” for ads. In theory you could get away with $1/day for an on-going promotion. Organic reach on social is so serverly limited that you need to have a tiny $ to get some visibility on it.

Credit to Dennis from Blitzmetrics for the $1/day strategy.