Book Excerpt

Book Excerpt:

Symon Whitehorn left Pentagram to go work at, of all places, Kodak. He hired Tom Hobbs as a contractor and together they created a unique digital camera that allowed picture — takers to impose on their photos the historical look of Kodachrome film. It presaged mobile-phone applications like Instagram , and, naturally, Kodak killed the project before it even hit the market.

Brad Stone — The Everything Store: Jeff Bezos and the Age of Amazon